MLM Lead Generation: The Secret Of Recruiting An Effective & Profitable Downline In Your MLM Business
Tuesday, July 7, 2009 at 05:21PM
Lead generation is the life blood of any Multi-level marketing (MLM) or network marketing business. And not without reason. The core of the MLM or network marketing business,as the name suggests revolves around marketing at various levels,by building a network of people,known as distributors.
These independent distributors form part of the team or the downline of the individual who has presented the mlm opportunity to them and then recruited them as a member of the team below him.
The network marketer is constantly looking out for leads to add to his mlm business. These MLM leads are of two kinds. One who is interested in the product / service of the network marketing company & the second who is interested in the mlm or network marketing opportunity.Both kind of leads are equally important for the network marketer with of course a small difference.
The first kind of mlm lead, where the lead is a client or a consumer of mlm product / service generates immediate income for the mlm business owner whereas the second kind of lead who joins the downline of the network marketer generates long term or residual income for the mlm business owner.
What has commonly been taught & seen as a general inclination amongst most network marketers is that they concentrate their efforts in generating leads for the network marketing business opportunity rather than looking for consumers for their mlm products.
While there is no significant data supporting this, but practical results have demonstrated that the network marketers who have focussed majorly on generating leads for the mlm products have been far more successful than network marketers who have been concentrating on building mlm downline teams.
The logic behind this success is very clear. It is far more easier to convert a satisfied user of your mlm product / ser vice to a distributor, because he is fully convinced about your product. He has experienced the outstanding results of the product usage himself & hence his loyalty & conviction for the product is undoubtable.
And it is this conviction that he has in your network marketing company's products that translates in to trust, when you offer him to join your mlm opportunity.And as your downline, the proportion of his sales revenue generation are far better than a network marketer who has been recruited as a distributor without having consumed or used the product himself.
Yet another significant part of this crucial truth is that the mlm distributor who is the user himself tends to continue the usage of the product much longer than if he was just a user, because of the discounted costs that he gets as a result of being a distributor for the mlm product himself. This again translates to more cash income & residual income for the network marketing business owner.
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