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Hi, I am Rashmi & have been in to marketing & copywriting for almost a decade.

Internet is a media of the written word, that can open up a whole new world of leads & buying customers from across the globe to your business, should you know how to communicate & market your products / business on the web.

Focussing majorly on these two aspects i.e Copywriting & Internet Marketing that have been responsible for my network marketing business success, I help network marketers, affiliate marketers & home based business owners to create original, appealing & value based content to market their home based business across the web.

My marketing techniques involve a 360 degree approach, using low cost yet massively effective attraction based Web 2.0 social marketing techniques to empower you generate enormous traffic, leads & customers to your home based business site & pull in profits right from the word go & be fabulously successful on the internet.

For all those keen to work from home ,set up or promote a home based business, irrespective of whether you are an absolute beginner or a seasoned professional, please feel free to contact me & I would be most glad to help you in your journey to success.

Rashmi

 

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Friday
19Dec2008

Search Engine Optimisation: How to get Quality Backlinks from High Page Rank Websites In Record Time!

 

 

Top Search Engines like Google constantly keep changing the way they rank websites. Off lately Google has been absolutely critical about the quality of back links to one's website / blog. And I cannot emphasize enough how much  an internet network marketer needs high quality, 1-way links to his website to be able to go up on the search engine rankings.

Reciprocal linking just isn't anywhere near as effective as it once was. The problem that I, and most people are running into is it's HARD to figure out how to get 1 way links... let alone high quality ones!

One of the absolute best, and even better... "easiest" ways to get these quality, one way links is by submitting your website to website directories. And by Websites directories, I don't mean any web directory. I mean the top, high page ranked web directories with top Alexa rankings. By doing so, you can not only get one way links, pretty much instantly, but you can control the anchor text used in your link.

Basically, this means that you can completely control which keywords you want to rank highly for! Up until now, there was still a problem, and that was...

1. Finding the website directories you can submit your site to AND

2. Once you find those directories, it takes quite a bit of time to actually fill in all of your website details, and submit your website to them...

But, guess what? I've come across a brand new program created by Brad Callen and the Bryxen Software team, called "Directory Submitter". It allows you to quickly submit your website to thousands of website directories with a few mouse clicks! No kidding...

I've been using it and it's saved me literally hours of time in both submitting AND in finding these directories.

Here's the link to check out the software

But, please keep this to yourself, as I'd like to keep this our secret weapon :-)

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Tuesday
18Nov2008

SEO – Exclusive Search Engine Optimization Tips To Attract Targeted Traffic from Major Search Engines – Part II

SEO or Search engine Optimization success as discussed in the previous post is a result of the combination of three closely linked pillars, which includes the choice of the right keywords, the appropriate anchor text and the volume of relevant links to your website.

Keywords are the words or search terms that most people use, while looking out for a particular information, product or a service on the internet. Our whole objective of the seo exercise is to be able to appear in the first pages of the search engine results, as and when a prospect searches out for a particular information in our niche. Hence Keywords are an integral part of the search engine optimization task that we seek to undertake. Therefore we need to optimize our website with the relevant keywords that most people use to search our niche / products etc. .

Your success on the internet is directly linked to your understanding and usage of the right keywords on the website. Well this is a known fact that most internet marketers are aware of. But what is not known or rather ignored is the usage of precise keywords that could get highly targeted traffic to your website .

Let ‘s take a live example . There is a common tendency for most internet marketers to go for generic keywords like “internet marketing” which no doubt is a highly searched term. But don’t forget the accompanying fact that millions of websites are competing for the same keyword and hence despite using the keyword generously all across your website, the chances of of your being able to appear in the top 10 listings of the search engines , are very bleak .

Therefore you need to really do a thorough keyword research and search for terms that have a good number of searches but less of competition. And if they are relevant to your subject, use them quickly and create loads of content using them and their variations. This will give you multiple benefits. Not only will you start getting immediate traffic from the search engines today, but having indexed your pages in the search engines today, the potential of your appearing in the top 10 listings, when the competition has really grown in future, is highly likely. A lot more can be talked about the selection of the right keywords and their usage, so as to get instant traffic , which is available at  http://rashmimehtacorp.com

Anchor text is the second very important aspect that needs to be understood very clearly to be able to draw hordes of traffic from search engines. Again this is very closely related to the linking strategy which most marketers understand is very significant for internet marketing success. For those, who are not very familiar with anchor text, the words that are used to link one site to another are called as anchor text.

Now the thing to bear in mind is that once you have selected the keywords, for which you want the traffic to be drawn from the search engines , you must use the same precise keywords to link . In other words, the anchor text has to be the same precise keywords . Yet again this needs to be done consistently . That is you may use the same keyword over and over again to create links in all the varied content that you prepare. This content could be in the form of articles, blogs, squidoo lenses, hub pages, ad posts, emails etc. This is one of the most effective and evergreen seo strategies. In fact it does’nt matter if the search engines keep changing their algorithms or assessment patterns. The seo strategies discussed here are the foundation and hence always result oriented.

The third pillar to getting your seo methods right is the back links to your website or content. Now the common perspective that is shared by almost all internet marketers is that back links entail, finding sites that are equivalent to the kind of traffic you are getting and then exchanging them so that both webmasters benefit. A key concept to know and understand is that one way links are far more powerful than link exchanges.

So how do you get extensive back links for your website, to be able to draw traffic from the search engines. Well all you need to do , is to go to the top forums in your niche and start participating in the posts on a daily basis. While doing so you can always leave the link in your signature column to the post thus creating a back link to your website.

To be able to get an in-depth training of seo concepts and other really effective internet marketing strategies that work , go to http://rashmimehtacorp.com

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Wednesday
29Oct2008

SEO – Exclusive Search Engine Optimization Tips To Attract Targeted Traffic from Major Search Engines – Part I

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SEO is a dreaded word for many internet marketers, especially newbies who feel completely lost in words like search engine optimization techniques, search engine algorithms, web crawlers, spiders etc. No wonder which is why ‘What is Search Engine Optimization’ or “How easy or difficult SEO strategies are to implement’ are common questions heard at almost all forums & discussion blogs.

Well, there is no doubt that SEO is an important subject for any internet marketer to understand and implement, especially for those who seek to be successful on the internet in any home based business be it mlm , affiliate marketing, network marketing or any other traditional product or service internet business . All the same, one doesn’t need to seek search engine optimization consultants or seo specialists, right in the beginning to be able to get massive traffic from the major search engines.

I have personally spent a small fortune buying seo books, seo software, attending advanced search engine optimization seminars, but at the end of it realized that none of them give away extensive information, as required by any internet marketer, to be able to grasp the core facets of seo. What I have gained is more through my own hit and trial self study methodology , rather than what I have learnt from all these seo resources and tools put together. As it is the internet is full of low cost seo tools & basic seo software which can prove to be very useful, while doing it on your own.

Yes, you can definitely consider hiring some really good and established search engine companies to take over your seo work ,once you have successfully build a strong foundation of your internet marketing empire and have built a number of websites. But for starters, here are some of the very important seo tips that could build a massive flow of targeted traffic to your online home business website.

The core components of any seo strategy basically revolves around three important pillars. And these three pillars are as follows, the choice of the right keywords, the appropriate anchor text and the volume of relevant links to your website. Beyond this, the three pillars are interlinked to each other so closely that even if one goes wrong the whole seo equation is disturbed and naturally the outcome of the whole seo exercise is badly hit. In the following posts we shall delve deeper in each of these three seo pillars to understand how you could optimize your website most effectively and attract an avalanche of targeted traffic to it.